You've invested in their body. It's time to invest in their mind.
Athletic mental performance coaching for the families behind the athletes. Plans from $49/mo — for parents, athletes, or the whole family.
Signing up your athlete? Take the athlete assessment instead
What are you spending on their mind?
Most sport families spend $5K–$15K per year on physical development — travel, camps, private coaches, equipment. Mental performance is the highest-leverage, lowest-cost addition you can make.
The physical training plateau is real. The mental edge is where gains are hiding.
Youth athletes who quit cite psychological reasons, not physical ones.
Certified coaches. Evidence-based methods. Measurable outcomes.
What's your annual sports investment?
Drag to set your family's annual spend on sports (travel, gear, camps, coaching).
18.0%
of your sports budget — addressing the dimension with the largest untapped impact on your athlete's performance and longevity in sport.
70% of youth athletes quit by age 13.
The reasons are psychological, not physical.
Pre-game anxiety
Racing thoughts, tight muscles, and self-doubt before competition. You see it — they feel powerless against it.
The post-loss spiral
One bad game erodes a week of confidence. Without tools, recovery is slow and painful for everyone.
Slow loss of enjoyment
Pressure kills joy. When sport stops being fun, the body follows. This is preventable.
What Parents Get
Two paths — one for your athlete, one for you. Or both together at a discount.
1:1 Mental Performance Coaching
Assessment-driven. Progress-tracked. Matched to your athlete's sport and specific mental challenges.
Sport & Mental Assessment
Your athlete completes a brief intake — sport, goals, specific mental challenges. Takes 5 minutes.
Coach Match
We match them with a certified performance coach who specializes in their sport and age group.
Tracked Progress
You receive monthly alignment reports showing growth across focus, confidence, and composure metrics.
Parent Education & Coaching
The tools, perspective, and support to be the sideline presence your athlete needs — not the one that adds pressure.
Parent Education Library
"The Car Ride Home", "Sideline 101", and more — evidence-based modules for sport parents.
1:1 Parent Coaching
Optional personal coaching sessions to help you show up as the best sideline presence your athlete could have.
Group Workshops
Monthly live workshops on youth athlete psychology, pressure, and parent-athlete communication.
What the research actually shows
Studies on mental performance coaching in youth athletes — translated out of academic-speak.
In head-to-head studies, 7 out of 10 athletes who worked with a mental performance coach outperformed athletes who didn't — in the same sport, at the same level.
Of everything researchers tracked — focus, resilience, composure — confidence showed the biggest gains. And confident athletes take smarter risks, recover faster, and enjoy their sport more.
Parents often expect results to take months. Research shows measurable improvement in mental toughness in as few as 6 coaching sessions — that's about 6 weeks.
Young athletes respond twice as strongly to mental performance coaching as adults do. The adolescent years are the highest-leverage window — and it's open right now.
From sport families like yours
“We were spending $12K a year on travel ball — camps, showcases, batting cages. Adding MindGame at $150/mo was honestly the best dollar we spent. My son went from dreading the big games to asking when his next session was.”
Mark T.
Baseball parent, 3-year subscriber
“It's not therapy. It's performance coaching for the mind — the same way a hitting coach trains their swing. Once I understood that, it clicked. Now I tell every travel parent I meet about it.”
Jennifer L.
Soccer parent, 14U club team
“My daughter's pre-competition anxiety was getting bad enough that she was asking to quit. After 8 sessions with her MindGame coach, she made the state team. She says the mental work is the reason.”
Priya S.
Gymnastics parent, competitive level
Affordable plans for every family
No long-term contracts. Start with Essentials, add coaching when you're ready.
Already have an athlete on MindGame?
Save 15% on any parent plan when your athlete has an active subscription.
Parent Essentials
Stay connected to your athlete's mental performance journey.
- Monthly alignment reports
- Sideline education hub (5 modules)
- Parent check-in tracking
- Workshop access
Parent + Coaching
Add personal coaching so you can show up as the best sideline parent possible.
- Everything in Essentials
- 1 parent coaching session/mo
- Priority scheduling
- Direct coach messaging
Family Performance
The complete package — athlete coaching + parent support, together.
- Everything in Parent + Coaching
- 2 parent sessions/month
- 15% family bundle discount
- Joint session scheduling
Requires an active athlete coaching plan
See Full PlansAll plans include a 7-day free trial. No credit card required.
Built for youth athletes and their families
Certified Professionals
Every coach holds CMPC certification or equivalent, plus specific training in youth athlete psychology.
HIPAA Compliant
AES-256 encryption, audit logs, and full data privacy compliance for your family.
Age-Appropriate Methods
Developmentally calibrated techniques by age group — engaging, interactive, and effective.
Parent Visibility
Monthly alignment reports. Optional parent check-ins. Always in the loop, never in the way.
Give your athlete the mental edge they deserve
Join hundreds of families who have seen their young athletes grow in confidence, resilience, and longevity in sport.